SEARCH ENGINE OPTIMIZATION

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Search Engine Optimization

If you’re looking for serious business growth in today’s increasingly digital world, you cannot afford to overlook SEO, or Search Engine Optimization, for your online presence. A custom SEO campaign with Solarman targets on-page and off-page search optimization through keyword research and content implementation to help your valuable target audience find you online. Our team of SEO experts are also adept at analysing the results of your business’s SEO strategy to ensure that your campaign is performing at its best. As competition in the cyberspace gets tougher, it has been observed how some businesses have turned to dishonourable practices to stay relevant. At Solarman, we are strictly against using unethical search engine optimization strategies. With over five years of experience industry experience, we have acquired enough “trade secrets,” so to speak, to navigate the uncharted waters of the interwebs without having to lower ourselves and our clients to malpractices. The SEO team at Solarman excel at optimizing your website using search engine algorithms in such a way that you get the return on your investment by increased traffic to your website using our SEO – Social, Ethical, Organic – strategies. While we certainly do provide traditional SEO services such as competitive analysis and keyword research, posting of blogs, forums, and classifieds with page optimization strategies, multi-lingual website optimization, and much more, we also recognise the need to go beyond the mould. Therefore, our service package includes additional benefits such as content writing services, article submission services, directory submission, and link building – all designed to get the most out of your target audience.

Social Media Optimization

Over the years, it has become important to have an effective social media presence, perhaps even more so than having sophisticated website. Studies and surveys have concluded how almost 75% of potential customers use social media when making a purchase decision. While it is a critical touchpoint for shoppers in the business-to-consumer (B2C) and business-to-business (B2B) industry, and therefore such companies invest heavily in professional social media services, businesses that concern them with other industries can no longer overlook the power of social media. With a custom social media marketing service plan, your company can start building brand awareness with a personalized social media marketing service plan as well as generating revenue from social media platforms such as Facebook, LinkedIn, Instagram and more. At Solarman, we understand the value of social media in turning over potential customers and have therefore designed various plans to better strategize our clients’ online marketing. For example, we use social bookmarking along with search engine optimization. Our SMO team are immensely experienced at optimising social media for search engines. Because certain websites, particularly social media sites, are regularly crawled by search engines since the amount of traffic on them is huge, having bookmarked links of your website and businesses would make it more likely that your website is crawled by the search engines too. Our social media services provide all your company needs to succeed in social media as a full-service digital marketing agency – writing original social media posts, creating custom images, cover and profile photo design, social media network setup and optimization, social media account manager, daily social media monitoring, regular reports, and much more. While we consider no business to be alike and therefore offer custom social media management services, we also offer standard social media management packages. Overseeing your social media management internally comes with a learning curve. You would need to learn the ins and outs of different social media platforms – what social media platform to target, what makes them tick, how to get the results you want – along with having to research the best practices for social media optimization. This can result in an extensive trial-and-error period which, if is not backed with tangible results can led to business loss. Investing into a professionally managed campaign is therefore important for any enterprise. Partnering with an experienced social media management service provider such as Solarman gives you immediate access to some of the most talented professional in the industry.

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Content Writing Services

A lot of business’s online presence suffers from what we call the “initial traffic boost;” where, ultimately, their competitors push back their search engine ranking in just a few days and now, regardless of what algorithm or strategy they use to jump back, they simply seem to be unable to do so. Our experience has taught us how this is the result of stale content. At Solarman, we offer content writing services that are not just aimed at building you an online presence. Our goal is to provide you with content that lifts your ranking in the cyberspace and builds your brand value in the market effectively and longer. Our content writers work together with the SEO team to create search engine optimized content. As a result of SEO tactics and strategies engrafted in the content itself, your website is bound to rank higher. We believe that originality is the key to attract visitors and consider plagiarism equivalent to theft. Our content writers approach every topic with new angle, thereby creating curiosity for your offerings and services.

Article Submission Services

If you look at the biggest market player in whatever industry your business concerns itself with, you will notice how they regularly churn out blogs and articles to highlight latest innovations, products, and services. Not only are these an excellent means of promotion, from a technical standpoint they offer the documentation needed to build an online community around the product you are catering – a must in today’s digital landscape. At Solarman, we understand the need of a balance between easily digestible user-friendly content and content that goes into every minute detail of your products. Our writers are well-versed in peddling to a wide array of target audience – from layman to technical experts.

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Directory Submission

The process of submitting a website URL (Uniform Resource Location – essentially the address of a webpage) to search engines and directories so as to get it mentioned on the search site is called Search Engine Submission. At Solarman, we understand that in a world dominated by Google and Bing, the main source of traffic on every website is the search engines and search directories. Therefore, we provide professional website submission to main search engines and the associated directories.

Link Building

One of the most crucial SEO techniques according to search engine algorithms is quality and relevant link building. Successful cross link building is an efficient way to increase traffic on your website. While seeking permanent links is the best way to link building, the two most important factors for the popularity of a website when it comes to efficient link building is PR connections and link exchange. At Solarman, we strive to bringing the best link partners to your website. Our team follows industry standard ethical practices as per search engine guidelines and pays special attention to text links to the website. Our marketing team works together with the development team to ensure that the text link advertising is relevant to your industry so as to get the most out of the operation.

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Pay Per Click Advering

Since the introduction of AdWords by Google, pay per click advertising has become the dominant way of reaching out potential customers online. Since then, its has been adopted by all other search engines as well as prominent websites. Since PPC is marketplace that is dynamic in nature – higher the bid, higher the display of the advertisement on the list – most businesses have trouble navigating the treacherous terrains of new-age online advertising. At Solarman, we strive towards getting the maximum exposure for our business while controlling the expenditure on the marketing campaign. We provide support through the online advertising cycle – from formulation of the strategy to creation of the landing page to monitoring traffic. Our experts are well-versed in generating customer-focused, service-focused, and industry-focused keywords after thorough research. Additionally, as part of our service package, you also receive ad groups management and research analysis for the management of bids.